co-owners Matthew (left) and Seth (Right

Our Story

Matthew Brunelli and Seth Kellar, co-founders and co-owners of SaFeline pet

SaFeline pet was founded in 2023 by two college friends who had the simple goal of “Giving more cats homes”. Suffering from cat allergens made it difficult for us to enjoy the company of our own and loved ones' furry friends. So, we decided to start a business that prioritizes the health of your cat while simultaneously reducing allergens in cat owners—all at an affordable price. At SaFeline pet, we are striving to create a formula that puts your cat's health first. We aim to deliver a cost-efficient product that both cats and cat owners feel comfortable using everyday.

At SaFeline pet, we partner with local, family-operated Virginian farms. Our partnering farms each house over 30 cats living in chicken coops. At SaFeline pet and our farms, we are all in line with the mission of giving more cats homes.

Meet OJ!

The cat who started it all! Growing up, my family and I always had cats. Although, the family cats have always chosen to cling to other members of my family. That was until I met OJ Orange Julius Co-Founder Seth Kellar's Cat

Orange Julius Co-Founder Seth Kellar's Cat

(Orange Julius). He was a big, fat, orange Tabby cat.

He never left my side, but sometimes I wished he would,

especially during shedding season. Sadly,

in the chaos of Thanksgiving in 2022, OJ slipped out the back door, as he often liked to, but this time he never came back.

Fast-forward to now. We chose to create a brand that would empower and educate cat owners to give their cats and themselves more comfortable lives.

Meet Jackie!

Jackie has been my inspiration for the brand. Lovingly nicknamed Mittens because of her three white paws, she caught my attention the moment I laid eyes on her. Growing up with a cat allergy made it difficult for me to show my affection to furry friends. Although, that never prevented me from showing Jackie love.

When starting this brand, Seth and I wanted to create not only a product, but a movement, that provides more cats homes. At SaFeline pet we strive to curate a brand that gives people like us the ability to comfortably cohabitate with cats, thereby opening the door for more furry friends to enter.

Beautiful black cat posing behind sign that reads "time spent with cats is never wasted"

Our Process

It is essential to preserve the activity of certain proteins in the egg while de-naturing others. This is achieved through the addition of a carefully formulated blend of sugars. We understand your concerns about sugar and its impact on your cat's health. Therefore, we have developed a proprietary sugar blend that is specifically designed to promote the overall well-being of your cat and potentially alleviate your cat allergy symptoms. Importantly, our unique sugar blend also facilitates the cleansing of your cat's urinary tract without adversely affecting the glucose levels of your cats, making it safe even for the diabetic kitties. It effectively safeguards the beneficial proteins while effectively neutralizing the detrimental ones.

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